LEGAL / DATENSCHUTZ
Data ProtectionDatenschutz.
This privacy policy informs you about the nature, scope, and purpose of the processing of personal data within our online services.
Responsible Party
Types of Data Processed
- — Inventory data (e.g., names, addresses).
- — Contact data (e.g., email addresses, telephone numbers).
- — Content data (e.g., text entries, photographs, videos).
- — Usage data (e.g., websites visited, interest in content, access times).
- — Meta/communication data (e.g., device information, IP addresses).
Categories of Affected People
Visitors and users of the online service (hereinafter we will refer to the persons concerned collectively as "users").
Purpose of Processing
- — Provision of the online service, its functions and content.
- — Responding to contact requests and communicating with users.
- — Security measures.
- — Audience measurement/marketing.
Terminology Used
"Personal data" means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.
"Pseudonymisation" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
"Controller" means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
"Processor" means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
Relevant Legal Basis
In accordance with Article 13 of the GDPR, we inform you of the legal bases for our data processing. Unless otherwise stated in the privacy policy, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing data to fulfill our services and implement contractual measures, as well as to respond to inquiries, is Article 6(1)(b) of the GDPR; the legal basis for processing data to comply with our legal obligations is Article 6(1)(c) of the GDPR; and the legal basis for processing data to protect our legitimate interests is Article 6(1)(f) of the GDPR. In the event that processing personal data is necessary to protect the vital interests of the data subject or another natural person, Article 6(1)(d) of the GDPR serves as the legal basis.
Safety Measures
In accordance with Article 32 of the GDPR, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.
These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, input of, disclosure of, and ensuring the availability and separation of the data. Furthermore, we have established procedures to ensure the exercise of data subject rights, the erasure of data, and the response to data breaches. We also consider the protection of personal data during the development and selection of hardware, software, and processes, in accordance with the principles of data protection by design and by default (Article 25 of the GDPR).
Cooperation with Processors and Third Parties
If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them, or otherwise grant them access to the data, this is done only on the basis of legal permission (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6 para. 1 lit. b GDPR), if you have given your consent, if a legal obligation requires it, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).
If we commission third parties to process data on the basis of a so-called "data processing agreement," this is done on the basis of Art. 28 GDPR.
Transfers to Third Countries
If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this occurs in the context of using third-party services or disclosing or transferring data to third parties, this will only be done if it is necessary for the performance of our (pre-)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we will only process or have data processed in a third country if the special requirements of Articles 44 et seq. of the GDPR are met.
Rights of the Persons Affected
You have the right to request confirmation as to whether your personal data is being processed and to access this data, as well as further information and a copy of the data, in accordance with Article 15 of the GDPR.
In accordance with Article 16 of the GDPR, you have the right to request the completion of incomplete personal data concerning you or the rectification of inaccurate personal data concerning you.
In accordance with Article 17 of the GDPR, you have the right to request that your personal data be erased without undue delay, or alternatively, in accordance with Article 18 of the GDPR, to request the restriction of processing of your personal data.
You have the right to receive the personal data concerning you that you have provided to us, in accordance with Article 20 of the GDPR, and to request its transmission to another controller.
Furthermore, in accordance with Article 77 of the GDPR, you have the right to lodge a complaint with the competent supervisory authority.
Right of Withdrawal
You have the right to withdraw your consent pursuant to Art. 7 para. 3 GDPR with effect for the future.
Right of Objection
You can object to the future processing of your personal data at any time in accordance with Article 21 of the GDPR. This objection can be made, in particular, against processing for direct marketing purposes.
Cookies and Right to Object to Direct Marketing
Cookies are small files that are stored on users' computers. Various types of information can be stored within cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or even after their visit to an online service. Temporary cookies, also known as "session cookies" or "transient cookies," are deleted after a user leaves an online service and closes their browser. "Permanent" or "persistent" cookies remain stored even after the browser is closed. These can, for example, save login status so that users remain logged in when they return to the site after several days.
We may use temporary and persistent cookies and provide information about this in our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Disabling cookies may lead to functional limitations of this website.
A general objection to the use of cookies for online marketing purposes can be declared via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be prevented by disabling them in the browser settings. Please note that in this case, you may not be able to use all the functions of this online service.
Data Deletion
The data we process will be erased or its processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated otherwise in this privacy policy, the data stored by us will be erased as soon as it is no longer required for its intended purpose and there are no legal obligations to retain it.
In accordance with legal requirements in Germany, data is retained for 10 years pursuant to Sections 147 Paragraph 1 AO, 257 Paragraph 1 Nos. 1 and 4, Paragraph 4 HGB (books, records, management reports, accounting documents, ledgers, tax-relevant documents, etc.) and for 6 years pursuant to Section 257 Paragraph 1 Nos. 2 and 3, Paragraph 4 HGB (commercial correspondence).
According to legal requirements in Austria, records must be retained for 7 years pursuant to § 132 para. 1 BAO, for 22 years in connection with real estate, and for 10 years for documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU member states for which the Mini One-Stop Shop (MOSS) is used.
Business-Related Processing
In addition, we process contract data (e.g., subject matter of the contract, term, customer category) and payment data (e.g., bank details, payment history) from our customers, prospective customers and business partners for the purpose of providing contractual services, customer service and support, marketing, advertising and market research.
Order Processing in the Online Shop and Customer Account
We process our customers' data as part of the order process in our online shop to enable them to select and order their chosen products and services, as well as to process payment and delivery or fulfillment.
The data processed includes inventory data, communication data, contract data, and payment data. Processing is carried out for the purpose of providing contractual services within the operation of an online shop, including invoicing, delivery, and customer service. This processing is based on Article 6 Paragraph 1 Letter b (performance of a contract) and c (compliance with a legal obligation) of the GDPR.
Data is deleted after the expiry of statutory warranty periods and similar obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiry (end of the commercial (6 years) and tax-related (10 years) retention periods).
External Payment Service Providers
We use external payment service providers through whose platforms users and we can process payment transactions (e.g., PayPal, Klarna, Skrill, Giropay, Visa, Mastercard, American Express). We use these payment service providers for the performance of contracts on the basis of Article 6(1)(b) GDPR.
The payment service providers process data including master data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, amount, and recipient-related information. However, the entered data is only processed and stored by the payment service providers. We do not receive any account or credit card information, only confirmation or rejection of the payment.
Administration, Financial Accounting, Office Organization, Contact Management
We process data for administrative tasks, the organization of our business operations, financial accounting, and compliance with legal obligations, such as archiving. The legal bases for this processing are Article 6(1)(c) and (f) of the GDPR.
We disclose or transmit data to the tax authorities, consultants such as tax advisors or auditors, as well as other fee-collecting agencies and payment service providers. Furthermore, based on our legitimate business interests, we store information about suppliers, event organizers, and other business partners for future contact.
Business Analyses and Market Research
To operate our business efficiently and to identify market trends and the needs of our contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, and metadata based on Article 6 Paragraph 1 Letter f of the GDPR.
These analyses are for our internal use only and will not be disclosed externally, unless they are anonymous analyses with aggregated values. If these analyses or profiles contain personal data, they will be deleted or anonymized upon termination of the user's account, or otherwise two years after the contract was concluded.
Contact
When you contact us (e.g., via contact form, email, telephone, or social media), the information you provide will be processed in accordance with Art. 6 para. 1 lit. b) GDPR for the purpose of handling your inquiry. Your information may be stored in a customer relationship management system ("CRM system") or similar inquiry management system. We delete inquiries when they are no longer needed. We review the necessity of retaining inquiries every two years; statutory archiving obligations also apply.
Hosting and Email Delivery
The hosting services we use serve to provide infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services, and technical maintenance services. In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, and meta and communication data of customers, prospective customers, and visitors based on our legitimate interests pursuant to Art. 6 Para. 1 lit. f GDPR in conjunction with Art. 28 GDPR.
Collection of Access Data and Log Files
We, or rather our hosting provider, collect data about every access to the server on which this service is located (server log files) based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR. Access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL, IP address, and the requesting provider. Log file information is stored for a maximum of 7 days for security reasons and then deleted.
Google AdSense with Personalized Ads
Based on our legitimate interests in accordance with Article 6(1)(f) of the GDPR, we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection law.
We use the AdSense service, which displays advertisements on our website. For these purposes, usage data, such as clicks on advertisements and users' IP addresses, are processed, with the IP address being shortened by removing the last two digits. Google uses the websites users visit to infer their interests and display personalized advertisements.
Google AdSense with Non-Personalized Ads
Based on our legitimate interests in accordance with Article 6(1)(f) of the GDPR, we also use Google AdSense in non-personalized mode. Google LLC is certified under the Privacy Shield Framework.
Non-personalized ads are not based on past user behavior. Targeting uses contextual information, including broad geographic targeting based on the current location, the content of the current website or app, and current search terms. Google prohibits all personalized targeting.
Online Presence in Social Media
We maintain online presences within social networks and platforms to communicate with customers, prospects, and users active there and to inform them about our services. When accessing these networks and platforms, the terms and conditions and data processing policies of their respective operators apply. Unless otherwise stated in our privacy policy, we process user data when users communicate with us within these social networks and platforms, for example, by posting on our online presences or sending us messages.
Integration of Third-Party Services and Content
Within our online services, we use content or service offerings from third-party providers based on our legitimate interests in accordance with Article 6(1)(f) of the GDPR to integrate their content and services, such as videos or fonts. This always requires that the third-party providers of this content are aware of the users' IP addresses, as they cannot send the content to their browsers without the IP address.
YouTube
We embed videos from the platform "YouTube" provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ — Opt-out: https://adssettings.google.com/authenticated.
Adobe Typekit Fonts
Based on our legitimate interests in accordance with Article 6(1)(f) of the GDPR, we use external "Typekit" fonts from the provider Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection law.
Use of Facebook Social Plugins
Based on our legitimate interests in accordance with Article 6(1)(f) of the GDPR, we use social plugins ("plugins") from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Facebook is certified under the Privacy Shield agreement and thus guarantees compliance with European data protection law.
When a user accesses a feature of this online service that contains such a plugin, their device establishes a direct connection to Facebook's servers. By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online service. If the user is logged into Facebook, Facebook can associate the visit with their Facebook account.
Users can find information about the purpose and scope of data collection in Facebook's privacy policy: https://www.facebook.com/about/privacy/.
Our website may include features and content from the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Twitter is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection law. Privacy policy: https://twitter.com/de/privacy — Opt-out: https://twitter.com/personalization.
Questions & Contact
For questions regarding data protection, please contact us at info@ayedre.de or call +49 1573 79 73 223.
Created with Datenschutz-Generator.de by Attorney Dr. Thomas Schwenke